ATLANTA UNITED INAUGURAL SEASON

When the MLS came to Atlanta, we rolled out a campaign that embodied the passion fans felt. Result? ESPN and Sports Illustrated called it the most successful sports franchise launch in history. But don’t take their word for it, look at the numbers. Almost immediately, there was a 3-year waiting list for season tickets and the average home attendance (45,000+ people) was higher than any NBA or MLB team.

2018 Silver & Bronze Atlanta ADDY Winner
2018 Atlanta Interactive Marketing Association Best in Show Winner

BRAND MANTRA

We wrote a mantra that reflected the passion of our supporters and gave the city a rallying cry to unite behind.

Wild Posters

As part of a guerrilla campaign, we placed wild posters in unexpected public places.

METRO WRAPS

AD: Sadie Lesko