Susan G. Komen Foundation

Susan G. Komen wanted a campaign to reminded people that breast cancer is still a huge problem and that support is needed now more than ever. We developed a campaign around the mantra of "unacceptable" and showed that although much progress has been made, breast cancer is still very much a threat and needs your resources and attention to be defeated.

Print

Social

In addition to TV and print, we developed a social activation used by Komen partner WWE.

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AD: Jessica Lopez