Atlanta United is all about grit and determination. To get the voice, I knew I’d have to draw upon my own experiences (like the time the political candidate I was managing nearly lost due to last minute false accusations). Season and preseason ticket sales broke the MLS record and the team became the third MLS expansion club in history to qualify for the playoffs in their inaugural season.
2018 Silver & Bronze Atlanta ADDY Winner
As part of a guerrilla campaign, we placed wild posters in unexpected public places.
One of the posters in the wild
Social posts let teams throughout the MLS know that we were ready to meet all challengers with our unique style of hustle and swagger.
CW: Andrew Lepere
AD: Sadie Lesko