We’ve become so jaded to gun violence that it seems like nothing will shock us. We decided to double down on that and create a fake hedge fund that seeks to profit from gun violence. Check out the live website we made to go with it.

The website appears to be a real hedge fund that specializes in investments which increase due to gun violence.

We even gave the founders a story.

And a sample of the areas we invest in.

When the user clicks on the invest page, a banner reveals the true intent behind the site with a link to the Everytown website.

CW: Andrew Lepere

AD: David Rish