If your boyfriend can't dress himself, don't ditch him. Give him a Manprovement from Canvas by Lands' End.
Traffic is driven to the microsite via the Lands' End main page.
The landing page lets users choose between customizing their own outfits or choosing a pre-made look.
Users upload a picture of their guy to see what he will look like in differnt outfits.
Users can choose pre-built outfits for certain occasions.
Users see what their guy looks like in different outfits.
Users checkout on the Lands' End page.
Google Cardboard Direct Mailer
Lands' End customers will receive Google cardboard with their mail order catalog. The augmented reality will allow users to try on differnt looks for their guy.
CW: Andrew Lepere
AD: Joe Majester