Breast cancer has been in the public eye for some time now. For their national 2018 campaign, Susan G. Komen wanted a campaign that reminded people that breast cancer is still a huge problem and that support is needed now more than ever. We developed a campaign around the mantra of "unacceptable" and showed that although much progress has been made, breast cancer is still very much a threat and needs resources and attention to be defeated.

 

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We developed social activations that were used by Komen corporate partners like WWE.